How Does SEO Work?
Google crawls billions of web pages every day, indexes their content, and ranks the most relevant pages for user queries by evaluating 200+ factors. SEO is the process of understanding these factors and optimizing your site in a way that search engines and users prefer.
Why Is It Important?
Organic search accounts for 68% of all web traffic and doesn't stop when a campaign budget runs out, unlike paid ads. A well-optimized site continues to receive quality traffic at low cost for years. The page ranked #1 in Google gets an average CTR of 27.6%, while the #10 page gets only 2.4%.
How Has SEO Changed in 2025?
With the rise of AI-based search tools, SEO alone is no longer sufficient. Platforms like ChatGPT, Gemini, and Perplexity answer millions of queries and choose whether to recommend brands on their own. In this new environment, applying GEO (Generative Engine Optimization) together with SEO has become critical.